One partner for entries, timing, race packs and results.

Run a more professional event with less admin, fewer suppliers, and one connected workflow.

Payments, check-in, participant communication and race-day operations — all working together.

No setup feesNo monthly feesSA-based support

You shouldn't need six tools to run one event.

Every extra tool is more cost, more admin, and another thing that can break on race day.

Your current setup

Entries

Separate platform

Timing

Third-party provider

Race packs

Print supplier

Admin

Spreadsheets

Results

Facebook / email

Comms

Personal WhatsApp

Six tools. Six logins. Nothing talks to each other.

With Starting Line

Entries & registration
Payments & settlements
Race packs & bibs
Check-in
Timing
Results & notifications
One system. Fully connected.

From event setup to race day — without the usual chaos

We help you get live quickly, with the structure and support to run event day properly.

01
Plan your event setup

Plan your event setup

We configure your entries, pricing, distances and participant flow with you.

02
Connect the services you need

Connect the services you need

Select sport type, add distances, race packs, check-in, timing into one workflow.

03
Go live with confidence

Go live with confidence

Once approved, your entries, payments and race-day operations run through one connected system.

No setup costs. Free real-person support.

What organisers actually get.

Everything your team needs to run event day properly.

Less admin, more event time

Less admin, more event time

Automated registration, instant payments, and WhatsApp ticket delivery — hours of manual work, gone.

Smoother race-day operations

Smoother race-day operations

QR check-in, pre-printed race numbers from our built-in designer, and real-time timing — all connected to your entry data.

Starting Line team handling race packs at an event
Race Packs
Starting Line timing and check-in station with dual monitors
Timing
Starting Line branded podium backdrop at venue
Podium

One partner instead of five vendors

Entries, payments, race packs, check-in, timing, and results. One system. One team.

A more professional participant experience

A more professional participant experience

Clean registration, instant WhatsApp confirmations, live results, and personal notifications — no extra effort from you.

Real visibility into your event

Real visibility into your event

Live dashboards for entries, revenue, and check-in — not a spreadsheet you update by hand.

Clear financials, no surprises

Clear financials, no surprises

Live revenue tracking, automated settlements, and transparent commission — you always know where the money is.

Switching doesn't mean starting over.

We handle the move with you — your event setup, participant data, and workflows come across before your next event.

  • We configure your event setup with you
  • Participant data carries over — no re-registration
  • Your branding, pricing, and distances are preserved
  • Most organisers are live within a week

No lock-in contracts. No switching fees.

Your current platform

Where you are today

We handle the move

Setup, data, and configuration

Live on Starting Line

Before your next event

Why organisers switch

Fewer handovers. Fewer errors. Less admin.

One connected system for entries, timing, check-in and results.

Entries
Payments
Race Packs
Check-in
Timing
Results
All connected. All automatic.

Race numbers pull from real entry data

No retyping names, distances or race numbers from spreadsheets.

Check-in works from live registration data

Your team sees exactly who is entered, paid and ready to collect.

Results and notifications happen faster

Timing flows straight into results and participant updates without extra manual handling.

Built for real race days.

Check-in and race pack collection on event day

Race day operations

Pre-race briefing and organiser coordination

Pre-race briefing

SA-based team with hands-on support
Transparent pricing — no hidden fees
Your data stays with you
OzowFNBPCI DSS CompliantSecure Transactions

Ready to run a more professional event?

No setup fees. No monthly fees. A platform that works as hard as you do on race day.

No lock-in. No switching fees. Cancel anytime.