Starting Line
Trusted by Event Organisers Across South Africa

The Event Platform
Built for Success

Everything you need to create, manage, and grow world-class sporting events.Professional tools that work as hard as you do.

No Setup Fees
No Monthly Fees
Cancel Anytime
Everything in One Platform

Why Organisers Love
Starting Line

Powerful features that save time, increase revenue, and delight participants

Race Entry Platform

Online registration made simple with built-in merch upsells. Beautiful event pages, instant confirmations, and secure payments.

New

In-Store Event Entry

Accept registrations at outlets like Sportsmans Warehouse and Spar. No complex integrations needed.

Financial Tracking

Real-time revenue tracking, transparent cost breakdowns, and comprehensive reporting. Know exactly where you stand, instantly.

New

Race Timing & Results

Complete race day solution: timing chips, race bibs, check-in system, real-time results, and on-day entry functionality.

All of this. One system. Single view. Hassle-free.
Platform Features

Everything You Need to
Run Amazing Events

Professional tools designed by event organisers, for event organisers

Your Own Branded Event Hub

Like Having Your Own Website

Create a stunning public page with your branding that showcases all your events, tells your story, and lets participants contact you directly.

Professional branded presence
Showcase all your events in one place
Direct participant engagement
Perfect for social media sharing
Your Own Branded Event Hub

Command Center Dashboard

Everything at a Glance

Get instant insights into your performance with real-time revenue tracking, participant counts, growth metrics, and quick-action buttons.

Real-time revenue & participant tracking
Growth trends & performance metrics
Quick access to critical actions
Beautiful, intuitive interface
Command Center Dashboard

Effortless Event Management

All Your Events, One Place

Manage drafts, pending approvals, and published events seamlessly. Edit details, view public pages, and track status with ease.

Organize by status: draft, pending, published
Quick edit & duplicate functionality
Preview public event pages
Streamlined workflow
Effortless Event Management

Team Collaboration Made Easy

Empower Your Team

Add team members with specific event access for check-in, QR scanning, and number collection. Perfect for race day operations.

Role-based access control
QR scanner functionality
Event-specific permissions
Seamless race day coordination
Team Collaboration Made Easy

Deep Analytics & Insights

Data-Driven Decisions

Comprehensive event analytics including financials, participant demographics, gender and age distribution across all events and distances.

Financial performance tracking
Participant demographics breakdown
Event & distance comparisons
Export-ready reports
Deep Analytics & Insights

Crystal Clear Financials

Know Your Numbers

Complete financial overview with gross revenue, processing fees, commissions, and net revenue. Track every cent with confidence.

Gross & net revenue tracking
Transparent fee breakdown
Multi-event financial summaries
Professional reporting
Crystal Clear Financials

Detailed Transaction Reports

Every Transaction, Tracked

Order and ticket-level financial details including processing fees, commissions, WhatsApp costs. Export to CSV for accounting systems.

Order & ticket-level tracking
Processing fee transparency
WhatsApp cost breakdown
CSV export for accounting
Detailed Transaction Reports

Complete Participant Management

Know Your Athletes

Access detailed participant information, tickets, merchandise orders, and race day logistics. Export everything to CSV with one click.

Comprehensive participant profiles
Ticket & merchandise tracking
Race day logistics info
One-click CSV export
Complete Participant Management
Join Other Successful Organisers

Ready to Transform
Your Events?

Start your free trial today. No credit card required.
Launch your first event in under 30 minutes.