Tracking Event Revenue
4 min read
Financials & PaymentsLast updated: January 10, 2025Financial Dashboard
Access real-time financial data for your events:
Accessing Your Dashboard
- Log in to your organiser account
- Click Financials in the main menu
- View overview of all events
- Click individual events for detailed breakdown
Dashboard Overview
Your financial dashboard shows:
- 📊 Total revenue across all events
- 💰 Net revenue (after fees)
- 📈 Revenue trends and graphs
- 🎯 Current tier status
- 📅 Upcoming payouts
- 💳 Payment history
Key Metrics
Revenue Breakdown
For each event, track:
| Metric | Description |
|---|---|
| Gross Revenue | Total amount paid by participants |
| Entry Fees | Revenue from distance registrations |
| Merchandise Sales | Revenue from merchandise items |
| License Sales | Revenue from temporary licenses |
| Processing Fees | Ozow payment processing costs |
| Platform Commission | Starting Line service fee |
| Net Revenue | Amount you receive (gross - fees) |
Participant Metrics
- Total registrations
- Registrations per distance
- Average order value
- Merchandise attachment rate
Real-Time Updates
Your dashboard updates instantly:
- ✅ New registrations appear immediately
- ✅ Revenue totals update in real-time
- ✅ Charts and graphs refresh automatically
- ✅ No need to manually refresh
💡 Pro Tip: Check your dashboard regularly during peak registration periods to monitor sales velocity and adjust marketing if needed.
Revenue Reports
Available Reports
Generate detailed reports:
- Summary Report: High-level event overview
- Transaction Report: Detailed list of all payments
- Revenue Breakdown: By distance, merchandise, date
- Payout Report: Expected payout calculation
- Tax Report: For accounting purposes
Export Options
Download reports in multiple formats:
- 📄 CSV for Excel/Google Sheets
- 📊 PDF for printing/sharing
- 📈 JSON for custom integration
Report Filters
Customize your reports:
- Filter by date range
- Filter by event
- Filter by payment status
- Filter by distance or merchandise
- Group by day/week/month
Historical Data
Access historical financial data:
- All events, even completed ones
- Transaction history retained indefinitely
- Compare performance across events
- Year-over-year trends
✅ Accounting: Export reports monthly for easy bookkeeping and tax preparation.
Mobile Access
View financials on the go:
- 📱 Mobile-responsive dashboard
- 📊 Key metrics at a glance
- 🔔 Push notifications for new registrations
- 💰 Check revenue anytime, anywhere
