Help CenterFinancials & PaymentsTracking Event Revenue

Tracking Event Revenue

4 min read
Financials & PaymentsLast updated: January 10, 2025

Financial Dashboard

Access real-time financial data for your events:

Accessing Your Dashboard

  1. Log in to your organiser account
  2. Click Financials in the main menu
  3. View overview of all events
  4. Click individual events for detailed breakdown

Dashboard Overview

Your financial dashboard shows:

  • 📊 Total revenue across all events
  • 💰 Net revenue (after fees)
  • 📈 Revenue trends and graphs
  • 🎯 Current tier status
  • 📅 Upcoming payouts
  • 💳 Payment history

Key Metrics

Revenue Breakdown

For each event, track:

Metric Description
Gross Revenue Total amount paid by participants
Entry Fees Revenue from distance registrations
Merchandise Sales Revenue from merchandise items
License Sales Revenue from temporary licenses
Processing Fees Ozow payment processing costs
Platform Commission Starting Line service fee
Net Revenue Amount you receive (gross - fees)

Participant Metrics

  • Total registrations
  • Registrations per distance
  • Average order value
  • Merchandise attachment rate

Real-Time Updates

Your dashboard updates instantly:

  • ✅ New registrations appear immediately
  • ✅ Revenue totals update in real-time
  • ✅ Charts and graphs refresh automatically
  • ✅ No need to manually refresh

💡 Pro Tip: Check your dashboard regularly during peak registration periods to monitor sales velocity and adjust marketing if needed.

Revenue Reports

Available Reports

Generate detailed reports:

  • Summary Report: High-level event overview
  • Transaction Report: Detailed list of all payments
  • Revenue Breakdown: By distance, merchandise, date
  • Payout Report: Expected payout calculation
  • Tax Report: For accounting purposes

Export Options

Download reports in multiple formats:

  • 📄 CSV for Excel/Google Sheets
  • 📊 PDF for printing/sharing
  • 📈 JSON for custom integration

Report Filters

Customize your reports:

  • Filter by date range
  • Filter by event
  • Filter by payment status
  • Filter by distance or merchandise
  • Group by day/week/month

Historical Data

Access historical financial data:

  • All events, even completed ones
  • Transaction history retained indefinitely
  • Compare performance across events
  • Year-over-year trends

✅ Accounting: Export reports monthly for easy bookkeeping and tax preparation.

Mobile Access

View financials on the go:

  • 📱 Mobile-responsive dashboard
  • 📊 Key metrics at a glance
  • 🔔 Push notifications for new registrations
  • 💰 Check revenue anytime, anywhere

Was this article helpful?

Need more help?

Contact our support team for personalized assistance.

Starting Line - Premium Event Management Platform